Aston Hotels & Resorts Wins Three Adrian Awards from HSMAI for Excellence in Marketing
HONOLULU, HI (Nov. 20, 2013) – For its second consecutive year, Aston Hotels & Resorts has earned another round of honors from Hospitality Sales and Marketing Association International (HSMAI), taking home three 2013 Adrian Awards for its innovative marketing efforts.
Aston received a Silver Adrian Award for its newly enhanced STARs Online incentive program, which provides travel agents in the U.S. and Canada unlimited access to submit their Aston bookings, track STARs points and Cash Back Bonuses, and redeem rewards. Aston also earned two Bronze Adrian Awards for targeted media outreach announcing the company’s first designer boutique hotel, Hotel Renew by Aston, and for its “We’ll Make You Feel Like a Star” advertising campaign for STARs Online.
“What a way to celebrate our 65th year in the hospitality industry,” said Shari Chang, senior vice president, sales, marketing and revenue management for Aston Hotels & Resorts. “Our ability to connect with our guests and industry partners through our marketing efforts is a vital part of what we do, and it is an honor to be recognized again by such a prestigious global organization.”
HSMAI’s Adrian Awards annually recognize excellence in hotel, travel and tourism marketing, web design and public relations. This year’s competition attracted 1,200 entries internationally, which were judged by experts in hospitality, travel, tourism and media on merit and success in achieving objectives. The Adrian Awards, known as the “Oscars of the hospitality industry,” are the industry’s most prestigious honors, and will be formally presented at a gala in New York City on Feb. 24, 2014.
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